Job Title : Head - Marketing
Job Description
Product Management
- Lead a Team.
- Provide Support to the offline sales team by the way of pricing, products, advertising, and marketing communication.
- Delivery of Gross Contribution, Margins profitability and Revenue Targets
- Develop Competitive pricing strategies & articulate competitive positioning
- Track Indian & International brands for latest trends in the Industry & provide insights to business
- To devise marketing mix & execute marketing plans within timelines and in a cost effective manner.
New Product Development
- To carry out relevant consumer research / market analysis in order to develop category strategy and gain market share .
- Collaborate with the design team and production planning team to create the appropriate product mix geared towards achieving leadership position in the seating solutions space.
- Roll out of the new products as per timelines.
E Commerce
- Must Have E Commerce Exposure either on the Seller's side or the marketplace side in a D2C environment as well.
- Manage the Team for E Commerce
- Liaison with the marketplace / Platform to increase visibility and sales of Products.
- Interface with the agency retained for developing the E Commerce business.
Marketing Communication
- Support the Development of Dealer Network by creating brand visibility in the multi brand outlets.
- Taking care of the digital marketing piece - custodian of social media handles and interfacing with the agency responsible for social media posts.
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