Head - Marketing - Consumer Durable

Looking to hire a dynamic Marketing domain expert who has managed Pan India.

- He/ She must be adept in dealing with various media and agencies with high level of marketing competence and proven track record of Brand Success.

- To Oversee the Entire gamut of Brand Management of the assigned products.

- The successful incumbent will be responsible for the Brand loyalty and Brand Matrix to ensure the Brand recall is on the top of the mind of the consumer.

- Prospect and evolve best Branding activities to help generate secondary volumes in sales and excellent product mix among the category.

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers for the Brand.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- To help support the branches to Plan & Execute BTL Activities such as launch activation, VAN activation, mall activation, society activation, exhibitions, college activations, market activations, retail activations, etc.

- Experience in the fields of Marketing, Trade Marketing / BTL Marketing / Category Marketing / Channel Marketing / Business Development/ Branding, Revenue Generation, and Strategy Formulation.