Head - Marketing Communications - Telecom

Looking for candidate to take up the position for Marcomm Lead - Sr. Manager/AGM Band with Telecom Operator

Role purpose:

- To ensure effective development and execution of marketing communication and brand strategy / programmes, including visual design and sponsorship activities and other inputs in line with the overall marketing strategy.

- To ensure effective delivery of programmes and selection of channels.

Key accountabilities and decision ownership:

Strategic

- Budget planning and controlling-A&P Budget - Planning / Controlling / Execution. Maximise SOV with minimum SOE

- New town launch plan-Ensuring Proper planning and control over activity during new town launch

Operational

- Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies. Coordinating with Vodafone central / Ogilvy / inter departmental for timely & smooth execution for national and local rollouts

- Planning and execution control for all type of BTL and ATL activities-Creative Planning & Micro detail in execution for all ATL & BTL activities. Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

Innovation & change

- Analyze the demands of markets, study the consumer's psychology, study market fluctuations, prepare marketing communication strategies accordingly to deliver effective brand management initiatives.

Knowledge

- The incumbent will at all times try to study the market pulse to devise and develop key themes and messages to communicate.

Communication

- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Dept / Consumers / vendors

People

- Team management

- Effective target setting and annual appraisals of all team members

- Motivation and retention of team members

HSW Compliance

- Ensure that the HSW norms are adhered to

Reporting to Head - Marketing Operations

Suhail Khan

Business Leader