Head - Marketing Communications - Software Firm

Please read the Job Description carefully. Do not apply blindly. We will only entertain valid applications.

Job Description :

Industry & GTM program

- Collaborate with Sales teams to create strategic marketing plans to support of Sales pipeline and revenue objectives.

- Overall campaign designing & execution for product launch, re-launch, regional go-to-market campaigns, and new market entry initiatives

- Support Channels driven go-to-market campaigns from a marketing standpoint

- Support Consultant co-branding activities from a marketing standpoint

Content Marketing :

- Devise content marketing strategies to help improve sales pipeline, and conversion ratio, establish thought leadership in key areas, and increase revenue and profitability

- Manage creation of effective marketing/sales collateral, white papers, communiqu- s, presentations, etc.

- Oversee content creation for website, blog, social channels, etc., ensuring relevance, effectiveness, and correctness of published content

- Work closely with the PR team to ensure that PR opportunities are being maximized

- Responsible for Digital Marketing team to ensure effective use of digital channels to meet sales and marketing objectives

- Align content to SEO goals to improve search engine ranking

Social Media Marketing :

- Devise a comprehensive social media strategy and define programs that use social media marketing techniques to increase visibility, drive engagement, and establish thought leadership

- Develop outreach programs to grow and engage an active community of followers: identify social media influencers and engage with them across channels to build a solid referral network

- Devise social media campaigns to brand enhance engagement in industry events, webinars, etc.

Customer Marketing :

- Develop and lead all customer specific marketing plans - customer surveys, co-branding initiatives, customer loyalty programs, etc.

- Manage the Global Customer Advisory Program

- Manage customer permissions and approvals - case studies, testimonials, quotes, interviews, guest blogs, speaking opportunities at events, etc.

- Create relationships with customers- marketing divisions and develop actionable insights into their vision, key initiatives and their full breadth of marketing activities

- Support Sales Enablement activities - Knowledge sharing sessions about sales wins

Branding & Graphic Designing :

- Ensure consistent branding across collaterals

- Maintain, update, and publish branding guidelines

People Management

- Work with cross-functional teams for new business opportunities

- Enable the team through knowledge sharing on Domain, Technology and Customer Centric solutions

- Setting expectations, reviews, mentoring/coaching, deciding rewards, recognition, bonus, and promotions.

- Monitor performance and drive optimum utilization of people through efficient task allocation

- Provide technical and functional leadership, and drive innovation to successfully deliver highly critical projects

Desired Candidate :

- Engineering or MBA Graduate having 15-18 years of experience in Marketing-Communication preferably in the B2B space.

- Acumen in development of marketing plans tied to sales goals, objectives, metrics and outcomes.

- Experience in customer feedback, competitor analysis, planning & managing events/PR/media relations, industry associations, Go to market. Must have outstanding writing, messaging, copy writing, and storytelling skills.

- Proven experience in content marketing, content design and creation across media types

- Experience in audience segmentation and persona development to aid in content mapping

- Commitment to quality, accuracy, and consistency including adherence to brand standards

- Experience in effectively collaborating across multiple teams

- Knowledge of digital marketing channels, including SEO, SEM, affiliates, and Social Media technologies and best practice.

- Strong communication and inter-personal skills, ability to work across teams with geographically distributed team members.

- Motivated self-starter with the ability to learn and adapt, expertise and passion for consumer technologies.