Head - Marketing Communications - FMCG/Telecom - IIM/MDI/ISB/IMT

We are Margdarshak Consultants looking forward for the Sr. Manager - MARCOM role with a leading MNC.

Role title: Sr. Manager - MARCOM

Location: Hyderabad

Education: Should be a good-B school pass-out (IIM / MDI / IMT / MICA / Symbiosis / UBS / ISB)

- Primary Responsibility for Creating & Development of the Brand Strategy Map

- Conceptualize an implement an integrated marketing framework encompassing all organizational competencies and create an execution plan through chosen media options including social & Digital media

- Primary responsibility for Brand Positioning, Product Launch Strategy & creating all Customer facing Propositions / Communications

- Effectively implement he go-to-market strategy as per the integrated marketing plans along with Centre and Zonal leads thus maximizing the efforts from the sales teams.

- Monitor and support vertical sales plans in line with organizational Marketing Strategy

- Effectively manage A&P budget to optimize spends

- Effectively execute the marketing strategy and lead the marking efforts through Advertising, promotions, PR, Events, Sponsorships, social media, SEO, web events and other on B to C field channels.

- Develop and execute the marketing & brand strategy to improve market share and reach.

- Complete Responsibility for taking the Consumer Proposition to market

- Ideation & Creation of all Local market campaigns, Go to Market Strategies

- Manage all Product Launches, Product Promotions & Positioning Strategies

- Monitoring all activities such as ATL / BTL, Media Plans, Brand activation, Budgets, Brand KPI's, Cost Structure, Advertising concepts, pricing, packaging, and promotion.

- Responsible for Consumer Insights & Research. Generate relevant insights & act to deliver marketing goals

- Brand identity management in alignment with the corporate strategy

Request you to let me know your keenness towards this opportunity along with the following details:

Current CTC:
Fixed & Variable Components:
Monthly Take Home:
Expected CTC:
Notice Period :
Marcom Budget :
Team Size:

Swapnali Nair
Consultant
Margdarshak Consultant Pvt Ltd
Mobile: +91-9819889058
url: www.margdarshak.net