MBA FROM PREMIER INSTITUTE
PREVIOUS BACKGROUND IN FMCG INDUSTRY
Open to work in Chennai
ROLE
- To develop and manage the integrating marketing strategies across corporate and all brands
- Develop & Implement Marketing & Communication strategies with focus on internal and external brand reputation that supports the corporate vision & operating plans through a top and bottom funnel approach.
- Manage creative, media and digital agencies responsible to develop communications in alignment with global and regional guidelines.
- Create medium and platform agnostic content to drive awareness and brand saliency across categories.
- Create and engage brand and product digital content assets across categories,
- Responsible for consistent growth of brand value through social media initiatives and experiments to drive awareness and engagements.
- Responsible for budgeting and forecasting across the categories though a consistently aggressive marketing communication plans.
- Use a variety of digital channels (META, SEM, SEO, email marketing etc.) to seek out and engage prospective consumers.