Head - Marketing & Communications - BFSI

Head of Marketing and Communications

We have an Excellent opportunity for Head of Marketing and Communications with one of our leading financial services Client in Mumbai.

Roles & Responsibilities:

- Develop, implement and monitor brand and marketing strategy and plans, product concepts and promotional programmes for the group as a whole and for each business vertical to drive interest and sales

- Responsible for all aspects of internal and external corporate communications

- Generate revenue by increasing sales through successful marketing for the entire organization, using ATL and BTL activities across online and offline channels

- Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.

- Overseeing the corporate website, seo, email marketing, performance and social media marketing, affiliate marketing, content strategy, public relations, advertising, events and creative design

- Work with vendors, agencies and other stakeholders involved in brand marketing, end to end, to ensure smooth execution of planned marketing campaigns

- Manage a team of marketing professionals: digital team, brand managers, design, social media, content writers, PR, and executives, to ensure all marketing campaigns are in alignment with the core brand message

- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).