Head - Marketing & Communication - Healthcare

Head - Marketing & Communication

- Master's degree from a premier institute or equivalent.

- Min 15 to 20 years of Brand and Marketing management experience, particularly in product management and product development

- Proven experience building consumer facing products at scale

- Experience in Healthcare, Hospital, Lifestyle

Brand & Marketing:

- Conceptualize positioning, theme & creative execution of brand communication

- Responsible for developing all marketing communication, members' engagement marketing drives through Offline platform and other channels.

- Strategize, develop and execute brand building campaigns and activities.

- Lead brand communication of mother brand , along with other COEs from time to time.

- Be the custodian of brand process and implementation as prescribed in Brand Manual

- Collaborate with marketing agencies and other vendor partners for driving desired brand and marketing outputs.

- Create Brand asset that are innovative and trend setter supporting leadership position of the brand not only in the category but across categories

- Conceptualize campaign positioning, theme & creative support for Brand and product campaigns

- Provide creative support advisory to local marketing teams

- Create and manage partner network of creative agencies, cross marketing mediums and other external companies/agencies.

- Create charter of critical events & days and ensure campaigns are launched for each well in time

- Lead innovative brand comm events - thought, theme and execution.

- Support B2B sales and equip retail sales channel with appropriate tools & collaterals to improve productivity.

- Research internally & externally on health and lifestyle for insightful and data driven designing of programs to deliver value beyond our core benefits.

- Develop annual, quarterly and monthly channel plans for show casing Brand its products and services.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Guide new product development from brain storming to external launch

- Evaluate and conclude partnerships with innovative players in the healthcare and fitness ecosystem

- Understand and cater to the need of different channels; Retail, Distribution partnerships and Corporates, International

- Track competition and understand the health care market

- Collaborate closely with Digital Marketing teams for integrated campaigns

- Support new channel & product launches with Welcome kits, promotional material, and engagement activities.

Fundamental Components:

- Knowledge of marketing and branding principles, especially of digital marketing strategies

- Highly creative with experience in identifying target audiences and devising campaigns

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Strong critical thinker who makes balanced, insightful decisions

- Seen as credible source of health care & technology ideas

- Ability to maintain strong relationships across key stakeholders and constituents

- Outstanding verbal and written communication skills

- Responsible for developing all marketing communication, members' engagement marketing drives through Offline platform and other channels.

- Strategize, develop and execute brand building campaigns and activities.

- Lead brand communication of mother brand along with other COEs from time to time.