Head - Marketing & Communication - BFS

Head - Marketing and Communication, Mumbai

Responsibilities :

- Drive brand & product awareness through 360 degree mar-com activities across channels

- Monitor campaign effectiveness and benefits, improve mass media efficiencies

- Drive loyalty/ retention of existing customers

- Support new customer acquisition, by driving brand & product awareness

- Lead media buying and all ATL, BTL initiatives across channels

- Digital leadership through effective strategies that resonate with the digital TG

- Purist at marketing, One who understands brand, media buying, research, insights, communication development etc.