Head - Marketing - Cloud Messaging

Mumbai Based Female Candidate for Head-marketing for Cloud Messaging

Job Description : Head - Marketing

Responsible for planning, development and implementation of company's marketing activities including market positioning, marketing communications, and PR. Directs the efforts of marketing staff and coordinates at strategic and tactical levels with the other functions of the Organization.

Primary Duties and Responsibilities :

- Marketing, Communications and Public Relations

Responsible for creating, implementing and measuring the success of :

- A comprehensive marketing, communications and public relations program that will enhance the Organizations image and position within the marketplace and the general public, and facilitate internal and external communications; and,

- All Organization marketing, communications and public relations activities and material including case studies, sales collateral, media kits and client presentations

- Responsible for editorial direction, design, production and distribution of all publications

- Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc

- Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.

- Provide counsel to chapters on marketing, communications and public relations.

- Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.

- Leads projects as assigned, such as cause-related marketing and special events.

Planning and budgeting :

- Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives.

- Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.

- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.

As a Marketing Head, your responsibilities would also include the following :

- Driving market segmentation

- Formulating product positioning and go to market activities

- Articulating custom cloud messaging services for media market segment