Head - Marketing - Clothing Brand

Company Name: Purple Waterz

About Company: Cult Fiction is an independent design led clothing brand with a motive: to create unique designs that fit every personality, Brainchild of Kumar Doshi and Genis Stewart started with barely 15000 INR five years back is now a 40 Crore Brand, 60+ Team, 100 % YOY growth.

Cult Fiction is now Awarded as one of the best selling tshirt brand on Myntra.

Cult Fiction managed to carve it's own niche by bold designs, vintage colors, first-rate quality making it one of the most loved online only brand.

Job Title - Marketing Head

JD:

- Plan, create and execute periodic online and offline marketing campaigns.

- End to end management of brand building and marketing P&L.

- Handle social media, ATL/BTL activities, analytics, research and PR functions.

- Manage and review PPC and PPV campaigns on all online channels.

- Onboard brand ambassadors, brand champions and brand influencers.

- Identify OOH opportunities to create top-of-the-mind brand recall.

- Ensure a consistent brand positioning over all marketing channels.