Head - Marketing - Certification Training Provider

We are looking for a - Head-Marketing - for one of our esteemed Clients for Bangalore Location.

RESPONSIBILITIES:

- Deep understanding of web marketing technologies and best practices.

- Strong experience with online marketing and lead acquisition.

- Experience with Brand, Content, and Strategic Marketing programs.

- Team player with strong communication skills (business writing, presentations, and interpersonal)

- Exceptional knowledge of marketing strategies, concepts and practices

- Strong project management & performance measurement skills

- Ability to develop strong relationships and work with senior level executives

- Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns

- Solid business acumen, management, and problem-solving skills

- The individual should be detail oriented, self- confident, possess high energy levels and have the ability to lead, motivate teams, and manage time effectively.

- The ideal candidate will be self-motivated, resourceful, and have impeccable communication & leadership skills.

REQUIREMENT:

- Establishes strategic marketing direction, long-range and annual planning.

- Maintains up-to-date knowledge in marketing, media, and research theory and technique. Keeps staff aware of new and significant developments and serves as a resource for all the staff, with emphasis on the strategic marketing perspective.

- Actively trains his/her personnel in brand marketing, research and media.

- Acts as marketing liaison with Senior Management Team.

- Maintains contact with key industry associations and organizations.

- Reviews all marketing strategies/research as a - quality control- function.

- Manage all marketing and content development programs, Plan on-going lead acquisition programs.

- Develop PPC and SEO strategies to drive traffic and conversions.

- Develop site content strategies to improve lead and sales conversion and to enrich the customer experience.

- Manage the company's analyst and media relationships

- Responsible for establishing & implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand.

- He will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.

- Develop a comprehensive and aligned strategic marketing plan.

- Implement strategic plan with assistance of project managers/stakeholders.

- Manage marketing budget for all staffing, resources, and capital purchases.

- Evaluate new media technologies such as blogs, RSS, video, webcasts etc.

- Manage the creation of all marketing collateral and sales support tools.

- Be accountable for measuring and reporting on campaign results.

- Enhance Customer Relationship Management processes & technologies.