Head - Marketing - Car-Tech Space

Marketing - Head (7-12 yrs)

One of the leading company in Car-Tech space is looking for a Marketing Head.

Marketing Head :

Reporting : CEO

Job Responsibilities :

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

- Obtains market share by developing marketing plans and programs for each product; directing promotional support.

Social presence : to generate some level of awareness and interest in the brand from potential target markets. A great way to do this is to be involved with social media. Before any significant level of activity, define your brand identity

- Define target audience for the products and identify the most cost effective ways to reach them using ad-words, shopping campaigns, Facebook paid ads, affiliates, email and re-marketing.

- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

- Be the POC (point of contact) for media outlets. You should also actively reach out to bloggers, editors, etc. in your niche to generate some level of awareness in potential markets

- Influences present and future products by determining and evaluating current and future market trends.

- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

- Maintains research database by identifying and assembling marketing information.

- Provides marketing information by answering questions and requests.

- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Other Specifications :

- Experience in Start-up would be an added Advantage

- Creative bend of mind

- Excellent Communication skills

- Exp: 7 - 10 years

- Qualification : MBA