Head - Marketing & Branding - Food & Beverages

Responsible for developing and driving the implementation of marketing strategy enabling achievement of desired profitable growth, in line with overall business strategy. Focuses on maintaining and building the brand in the region and successful launch of products.

- Develop effective long and short term marketing strategy in alignment with business growth strategy

- Plan for marketing budgets and allocations at national level.

- Develop mechanisms to ensure effective cascade of global and corporate marketing initiatives to regional level

- Lead the marketing function and drive towards achieving the desired business goals stated by business council including top line growth, profitability, market share and other areas of focus

- Direct the development of the overall corporate brand identity over long term and oversee the implementation.

- Oversee development of competitive differentiation at regional level within the desired brand identity framework

- Make certain that market research and insights is leveraged in developing marketing strategies to align plans to customer needs and trends

- Guide the Head- Regional Marketing in developing strong regional marketing strategy to achieve the regional sales plan

- Advise and guide media management teams on business objectives and strategies to deliver on portfolio objectives

- Drive focus on Digital marketing to enhance customer engagement and business performance

- Review agency / alliance partnership guidelines for meeting best interests of the organization

- Establish frameworks and govern new product roll outs, channels & geographies

- Establish and review guidelines for all external & internal communications

- Collaborate with IT team to leverage technologies that enable the digital transformation and implementation of identified initiatives