Head - Marketing & Brand Building - eCommerce

About The Company:

Our client is a leading e-commerce company in the beauty and personal care space offering a range of cosmetics, skin, and personal care. Their private label products are available across on e-commerce as well as GT & MT Platforms. Launched in the year 2016, the brand's vision is to create beauty products for Indian consumers at accessible price points & premium quality.

Year on year, our client has grown exponentially providing consumers with high quality & innovative products with the brand ethos to take consumer feedback into consideration while developing products.

Role:

The client is looking for a senior person who will lead all their private label brands in Brand building.

The role of the head of Brand building is all aspects of building a brand including - Go to Market strategies. He/she will primarily be responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand's target market, which in turn, achieves profit and maximizes the brand's long-term potential. Under the person we will build brand teams who will lead brand building for each individual category as stated above. He/she will lead a team of Brand Managers who will be responsible for individual brand and will report to the CEO of Pvt label.

Responsibilities:

STRATEGY : 

- Is the brand champion and expert while ensuring brand integrity in all respects

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)

- Translate brand elements into plans and go-to-market strategies

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs

COMMUNICATION: 

- Shape and communicate our vision and mission

- Lead creative development to motivate the target audience to - take action

- Align the company around the brand's direction, choices and tactics

- Contributes to annual brand planning process

CONSUMER INSIGHT & INNOVATION: 

- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives

- Devise innovative growth strategies

COLLABORATION :

- Collaborates with sales team for specific strategies and launches

- Performs other duties as necessary to support the objectives of division and company

Desired Candidate:

- Have proven track of Brand Building within Cosmetics Industry

- Experience in managing and leading teams to deliver on objectives

- Excellent numerical and analytical skills as well as attention to detail

- A - can-do- attitude and a history of exceeding service expectations

- Leadership ability and natural ways of inspiring your environment

- Pro-active, entrepreneurial individual with a constant drive for results

THE CLIENT IS ONLY ACCEPTING CANDIDATES FROM BEAUTY/PERSONAL CARE INDUSTRY BASED IN MUMBAI.