Head - Marketing - BFSI

Hiring with no 1 bank for Head Marketing in Mumbai

Job Title : Head Marketing of Retail Liabilities, Wholesale Banking & Travel Cards

Department : Retail Banking - Marketing

Location : Mumbai

Reporting Authority : VP & Head - Marketing

No. of Direct Reports (if applicable) 3, Team Size 6

Job Description:

The incumbent will be responsible for marketing of the following products and services of the bank:

- Mass and Mass Affluent segment Savings Accounts including Salary Accounts

- Burgundy, the brand for the affluent segment

- Wholesale Banking which includes SMEs, Corporate Banking and Emerging Enterprises

- Travel Cards

- Investment Products distributed by the Bank, including third party products like life insurance, general insurance and mutual funds

Key Result Areas The job responsibilities include:

- Providing strategic direction and marketing vision for these businesses/product groups

- Branding and marketing of all the above products and services. This will include all ATL and BTL communication.

- Developing the product positioning and messaging that differentiates these products in the market

- Implementing consumer engagement/ROI driven programs to deepen/ cross sell/ up sell or acquire new to bank customers. These programs may be stand alone, or in partnership with alliances/ other companies/ brands.

- Mining consumer insights and generating new marketing ideas to help tap into these segments.

- Manage the marketing budget assigned for this portfolio of products

- Ensure compliance with marketing processes for these product groups/segments

- Build competitive intelligence inputs for senior management

- Ensure constant reporting on key performance metrics"

Key Relationships :

Product/Business Teams, Advertising Agencies, Direct Marketing Agencies, Campaign Management Team, Senior Management, MD's office

Competencies Required :

- Strategic thinking and thought leadership

- Ability to think laterally, and innovate

- Influencing ability

- Leadership skills and ability to lead and motivate a team"

- Academic Qualifications Required

- MBA in Marketing from a Tier 1 Business School

- Nature of Relevant Work Experience Required 360 marketing experience, including experience in digital marketing

- Experience in dealing with offline and online media campaigns

- Experience in consumer research would be an added advantage

- No. of Years of Relevant Work Experience 10-13 years experience in Marketing and / or consumer research