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Head - Marketing - BFSI (10-15 yrs)
Head Marketing - BFSI
- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Preparing and managing monthly, quarterly and annual budgets for the Marketing department
- Setting, monitoring and reporting on team goals
- Managing multiple stakeholders and ability to influence and collaborate with Business Heads
- Design branding, positioning strategies
- Augment in building the brand saliency, achieve marketing and organizational objective
- Insights & research to get customer and market intelligence
- Increase the visibility of the Organization on digital platforms, social media and boost brand awareness
- Measure and report performance of all digital marketing campaigns and assess against goals
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
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