Head - Marketing - BFS/Internet/Online

Head of Marketing

Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM on-platform and off-platform, social media, influencers, video, display and programmatic campaigns.

- You will map consumer decision journeys for relevant categories and brands with inputs from Consumer,

- Identify trends and insights, and optimize spend and performance based on the insights.

- Support every product launch / animation with relevant digital campaigns & promotions.

- Plan and control of the digital budget across sub-allocations

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Ensure seamless adoption and execution between offline and online communication

Requirements :

- Experience in Paid Search, Paid Social and Google DV360 Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).

- Experience in growth strategies and media planning & brand Uplift Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign

- Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth

- Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables

- Experience working with scripts, automation solutions, and various ad personalization

- Fair understanding of third-party web tracking tools - Google Analytics, Moengange, Mixpanel, Appsflyer etc

- Good command over Google analytics, search, ad campaigns & optimizations.

- Optimize targeting according to changing search trends & handle client escalations.

Detailed understanding of marketing concepts & brand communications.

- 5- 7 years of relevant experience in Digital Marketing for a consumer-focused Brand preferably in Fintech/Banking. - Agency/ Startup experience preferred

Qualification : Post Graduation in Marketing Management, Strategic Marketing Communication, Digital Marketing