Head - Marketing - Bank/Financial Services - IIM/IIT/XLRI/MDI

Currently working on a Head Of Marketing role with a Leading Private Sector bank/ Financial services organization to be based in Gurgaon.

Job responsibilities :

Marketing Plan :

- Design, implement, and facilitate annual marketing plan for Consumer Banking.

- Identifying & Analyzing new Market Segments & new channels.

- To effectively penetrate the market in line with the business expansion plan & formulating strategies at the national and regional level.

- To drive the initiatives for prospective corporate clients and come up with latest retention strategy.

- Support and facilitate development and implementation.

- Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.

- Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and mark-up factors.

- Conceptualize and implement ATL and BTL activities.

- Responsible for working with the PR and Ad agency to oversee PR, branding and communication.

- Design, implement, and facilitate digital marketing initiatives.

Marketing Budget :

- Plan and administer the Business Unit's Marketing Operations budget.

- Preparing monthly targets and allocating the same to the regions.

- Support development of regional marketing budgets.

Full time MBA marketing professionals pass out from premier institutes only may apply, industry preferences would be BFSI, eCommerce, Consumer Durables & Telecom.