Head - Marketing - B2C/eCommerce/Online

Head Marketing - B2C Ecommerce / Online Organizations only

Responsibilities :

- Develop and implement a cohesive marketing plan to increase acquisition and retention

- Set immediate and long-term goals for internal teams

- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.

- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend.

- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention

- Prepare regular reports and presentations on marketing metrics

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Conduct thorough competitive analysis to stay informed and ahead of competition

Requirements :

- Proven experience in a senior role leading both mainly in Retention and flavor of Acquisition, as well as designing and implementing successful marketing campaigns

- Expertise in CRM / CLM strategies

- Advanced knowledge of SEO, marketing analytics and SEM

- Strong leadership skills and proven expertise in elevating team members to a high level of performance

- Advanced Excel skills

- Ability to creatively solve business problems through strategic and innovative approaches

- Ability to work with various teams in a complex environment, ensuring the timely delivery of multiple projects

- Highly analytical with the ability to collate, analyze and present data, and drive clear insights into decisions that improve KPIs

- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners

- Ideally have Gaming or E-commerce industry experience