Head - Marketing - B2C

He/She would be responsible to handle entire gamut of marketing activities including marketing communications ATL, BTL, branding and digital.

Roles & Responsibilities :

- Setting the brand strategy across the group companies

- Bringing the brands to life across all channels - from website and social media, to brand collateral and offline campaigns

- Working with the marketing team to provide vision and strategy around all marketing initiatives and execute them in results and metrics-driven fashion

- Liaising closely with hotel teams to create the desired strategy, calendar, and content that is best suited to each

- Identifying opportunities and managing partnerships with external agencies, influencers, or

events teams to drive the brand narrative

- You will run our Marketing in ways to promote higher profitability and competitiveness.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Analyze consumer behavior and determine customer personas

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Coordinate sales and marketing efforts to boost brand awareness

- Work experience as Head of Marketing or VP Marketing, preferably within our industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

Qualification & Experience:

- Should be Graduate or MBA with Marketing minimum 7 years working as a brand leader in a B2C brand environment.

- Demonstrated capability in independently creating brand strategy and executing it with a team, across offline and digital channels

- Excellent program management skills to identify work streams and plan roll outs to adhere to timelines

- Demonstrated ability to work cross functionally with people at all levels

Skills & Competencies :

- Sets brand goals and objectives and develops strategy to achieve these goals

- Increases overall brand awareness and shapes brand perception, which reflects in agreed metrics

- Builds an industry-leading brand team