Head - Marketing - B2B SaaS Logistics Solutions

Client is a leader in offering logistic solutions and growing rapidly. They have a top line of INR 150Cr and readying themselves for an IPO in the next 24 months.

Expectations:

- Conceptualize, plan, execute and review the marketing strategy for the organization

- Strategize and implement Brand Communications and PR communications on offline and online platforms.

- Accountable for conceptualization, design, development and execution of strategic and tactical initiatives for brand positioning, awareness and recall

- Collaborate with Sales and Product development teams to drive innovative customer acquisition

- Review and manage digital content marketing strategy and ensure effective execution and review

- An in-depth understanding of user acquisition techniques across multiple channels like SEM, SEO

- Responsible for leveraging content to generate leads for the business

- Driving customer engagement initiatives on multiple digital platforms

- Build, manage and mentor a high-performing marketing team

- Manage marketing budgets effectively and generating maximum ROIs

Job Requirements:

- Graduate/Post-Graduate with at least 10+ years of post-qualification experience with a very high understanding and awareness of business

- Good written, oral communication, presentation and leadership skills

- Demonstrable experience in designing and implementing successful marketing campaigns

- Well versed with latest trends, methodologies and marketing tools

- Strong analytical and project management skills

- A self-starter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment.

- Strong interpersonal skills and ability to work collaboratively in a team environment

- Ability to track all relevant data points on marketing execution and prepare management reports for the Marketing function