Head - Marketing - B2B International

Head of Marketing

- Minimum Graduate/ Post Graduate

- Location- Chennai - Flexible working - a mix of WFO and H. Open for discussion.

- Overall 12-15 years of experience, out of which 2 years as the Head of marketing.

- At least 5 years of B2B international experience

- Experience in end-to-end marketing stack with exposure to a broader content system

- Experience in brand- and sales-related marketing and ability to measure both performances distinctly.

- Hands-on experience in Digital Marketing

- Channels - Google ads, Social media and Email marketing

- SEO & SEM strategies to optimize online visibility and drive traffic define and execute content strategy in line with SEO and provide engaging content to the target audience.

- Social media management - manage brand promotion, customer engagement and lead gen.

- Email marketing - identify target persona and engage in conversation.

- Working knowledge in industry-leading marketing platforms software is a must- ex, Zoho, Opentracker, Semrush, Sales IQ, Mail chimp, or similar ones.

- The ability to analyze data and make data-driven decisions.

- Effective Team management & leadership skills

- Strong budget and resource management skills- allocation and management of budgets to maximize ROI of campaigns and strategies.- Good at data analysis and data driven insights to make decisions

- Strong stakeholder reporting and presentation skills

- Excellent English language skill

- Evaluate existing tools, platform and make the right decision to have a seamless workflow across various marketing activities.

- Execution of marketing campaing - ensure proper cooridination, review and revision of marketing activities to optimize each channel performance.

- Define an execute content strategy monitor content performance and modifications to drive engagement and conversations.

- Track, manage customer leads to optimize interactions using the marketing platforms and tools. Segment audience, personalise communication, leverage on insights from customer to improve marketing effectiveness. competitor analysis.

- The most important deliverable will Marketing qualified Leads per week