Head - Marketing - Automotive Accessories Firm

Product and process innovation (product, packaging, collateral etc)

Marketing innovation

Digital Marketing

Pricing & Margin management

Discount and A&P management

Value creation (cost reduction) strategy with R&D

Brand development

CRM, customer retention & loyalty, customer complaint management

Channel development

HSES & product stewardship

Product benchmarking & renovations

Marketing Head responsible for :

1) Leading Innovation

a. Product innovation (product, packaging, collateral etc)

b. Process & equipment innovation (anything to do with the product application areas related innovations)

c. Digital innovation (focusing on digital as the new tool for improving touch points & marketing outreach)

d. Marketing innovation (anything & everything that isn- t captured above)

2) Leading Margin Management

a. Pricing management

b. Discount and A&P management

c. Stock management and SKU rationalization

d. Value creation (cost reduction) strategy with R&D

e. Productivity improvement

3) Leading Business Sustainability

a. Brand development

b. CRM, customer retention & loyalty, customer complaint management

c. Sales force engagement & training

d. Product accreditations / approvals

e. Channel development

f. HSES & product stewardship

g. Product benchmarking & renovations