Head - Marketing - Automobile Industry

Head of Marketing - Automobile Industry

About Company:

We are one of the leading manufacturers of automotive components for OEMs, boasting a valuation of $507 million USD and a workforce exceeding 16,000 employees. With our strong presence in India and international markets such as Indonesia, Vietnam, Uzbekistan, the U.S.A., and Japan, we serve the leading Passenger Vehicle, Commercial Vehicle, Motorcycle & Scooter, Off-road Vehicle & Tier 1 Manufacturers, as well as a robust after-market segment through a network of approximately 450 dealers.

Position Summary:

We are seeking an experienced and dynamic Head of Marketing for our Advanced Technology business vertical. The ideal candidate should have a proven track record in the automotive industry, demonstrating expertise in business planning, key account management, business development, negotiations, supply chain management, program management, and long-term business strategy.

Key Responsibilities:

Competitor Information & Market Intelligence:

- Conduct regular market scans and market assessment studies to identify opportunities for business growth and diversification.

- Gather information on clients and competitors, conducting competitive intelligence studies to identify competition and market trends, ensuring a first-mover advantage.

- Develop and maintain a comprehensive market intelligence repository for knowledge sharing across the group.

Account Planning:

- Identify key growth accounts and focus areas for the organization.

- Play a key role in creating a 5-year account growth plan, focusing on the addition of new customers across all business verticals.

Business Generation:

- Collaborate with the Technology Center and customers to co-create new concepts proposed by customers, generating new product RFQs, and overseeing the conversion of the same.

- Review account and customer strategies, particularly for identified growth and focus accounts.

Contribution Improvement & Share of Business:

- Manage customer relationships, with a focus on increasing customer penetration in other business segments (share of business).

Branding & Promotion:

- Conduct branding and promotion activities at relevant forums, such as SIAM, ACME meetings, OEM Tech Show, to enhance the SPARK Minda brand image.

Complaint Resolution:

- Monitor customer complaints and collaborate with Business Vertical heads to resolve customer complaints and escalations.

Qualifications and Skills:

- Proven experience as a Head of Marketing or Business Development in the automotive or similar industry

- Excellent understanding of competitor information, market intelligence, and trends.

- Strategic thinker with the ability to identify and capitalize on business opportunities.

- Exceptional communication and interpersonal skills.