Head - Marketing - Automobile - IIM/FMS/MDI/XLRI

The incumbent should be an MBA from premiere institute with a leadership level experience in Brand Management, ATL (Print, TV, Radio, Digital, Social) , BTL Activation, Marketing Strategy Planning & Execution, Brand Architecture, P&L Management and People Management in a Automobile Company.

KRA's

- Build and manage the robust marketing function

- Leading the marketing team of all group companies

- Leading ATL, BTL, Communication and campaign management for group companies.

- Marketing Strategy Planning and Implementation for group companies.

- Responsible for Brand equity and Brand Health, Brand Architecture for all businesses

- P&L Management & Budget Management

- Leading events , sponsorship for brand building

- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, Digital Marketing etc.

- Develop, optimize and track annual brand marketing budget.

- Ensuring brand hygiene via regular audits

- Building social advocacy charter