Head - Marketing - Automobile/FMCG

Marketing Head

Qualification : Any Graduate / Engineer / MBA.

Experience :

- 15 - 20 years of experience in marketing out of which 6-8 years of marketing experience at CMO/Head Marketing level is must from Automobile, FMC, Liquor companies and Luxury goods sectors.

- Should have stable career with contributions at each of the places.

- CTC will not be a constraint for the right candidates.

Job Profile :

- To develop long term and short term brand strategy for the company and launches of projects in multiple cities and geographies in line with the strategy of the company.

- To build brand image, position and achieve market leadership

- To analyze and devise an advertising campaign and promotional initiatives

- Execute all ATL & BTL activities under close supervision

- Responsible for driving marketing initiatives at pan India to enhance brand recall including project level marketing

- Develop and manage the Company entire marketing budget

- Oversee marketing communications including branding, public relations, advertising, whitepapers, trade shows, seminars and events management, and website design and content either directly or on an outsourced basis

- Develop and track metrics and success criteria for all marketing programs and activities Act as spokesperson for the company with press and analysts and at industry events CMO terms and conditions, for high monitor generation of new business in line with the Company live, ring expectations regarding the collateral materials, analyst market research management.

- Maintain a close track of competition & real estate market movement - evolve Marketing strategies in line with the current market scenarios