Marketing
- Develop & execute marketing plan
- Drive brand visibility across Compnay dealerships, sales-promotion, and point-of-sale activities. Drive marketing priorities of financial services by integration with Company on digital and physical platforms
- Drive all digital initiatives (financial products specific and model-based campaign specific) for brand promotion and leads generation resulting in new customer acquisition
- Digital initiatives and tie-ups for brand presence in various media (website, dealer partner website, social marketing, auto portals).
- Manage social media to promote various financial products and campaign
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