Upgrade to Pro Member
Founder & Principal Associate at rFactor Consultants
Views:3055 Applications:168 Rec. Actions:Recruiter Actions:69
Head - Marketing - Auto/FMCG (12-14 yrs)
Head of Marketing - Mid Sized MNC
Job Role :
- Formulation of marketing strategy and road map for Company in India including brand leadership, campaign management, new product launch, strategic partnerships with new customers and marketing innovation.
- Consumer Insight Development, Competitive Analysis, Brand Positioning, Consumer Behavior understanding and customize the ATL/BTL Communication and Media-Planning.
- Create Brand engagement opportunities -brand communications / track and enhance advertising effectiveness, campaign response, credibility & recall.
- Plan Annual Budgets and keep a track of expenses v/s ROI
- Execution of brand strategy and plan, as per group requirement.
- Managing the brand as a business unit with complete responsibility (Profit and Loss of the Brand)
Job Description :
- Mapping the market opportunity, thereby preparing Strategic Business Plan.
- Market Intelligence, Competitor tracking etc
- Designed and execute Loyalty programs for B2B & B2C customers and end users to build long term relation.
- Develop brand communication materials -marketing collaterals / merchandise/other promo materials.
- Coordinate with Advertising and PR agencies to roll out the marketing events, marketing initiatives & adhering to the budget.
- Roll out the Marketing plan for B2B and B2C consumer.
- Analyzing the customer data and reasons for losing prospective clients.
- Developing the Entry Strategy and Road map to foray.
- Develop & Execute alternative channels of marketing.
- Tracking and measurement of brand and campaign performance.
- Execute the media campaign-ATL and BTL Category.
Essential Qualifications :
- MBA with experience of 12- 14 years in Sales and Marketing, ideally in FMCG, Consumer Durable, Tyres, Batteries or any other branded products distribution in auto industry.
- Academic Excellence
- Team Management
- Preference of Work with Challenger Brand
- Dynamic
- Creative
- High Performer in present Company
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
