Head - Marketing - Auto Components

Head of Marketing- (auto components)-Gurgaon

Job Title: Head of Marketing

Position Overview: We are seeking a highly skilled and experienced Head of Marketing to lead our corporate strategy and Go-to-Market functions. The ideal candidate will bring a proven track record of scaling up organizations and expanding their market presence. As a key member of the leadership team, you will play a pivotal role in shaping the marketing strategy, driving brand visibility, and enhancing market share across diverse business verticals.

Qualifications:

- Bachelor's/PG degree in Engineering.

- Minimum of 15 years of work experience in a marketing role.

- Proven experience in corporate strategy and Go-to-Market functions.

- Demonstrated success in scaling up organizations and expanding market presence.

- Strong strategic thinking and analytical skills.

- Excellent leadership and communication skills.

- Familiarity with diverse business verticals, especially Auto, Defence, Aviation, Robotics, E-Waste and Recycling, Exports, and Oil and Gas Industry.

Responsibilities:

Corporate Strategy:

- Develop and execute comprehensive marketing strategies aligned with the overall corporate objectives.

- Collaborate with the leadership team to contribute insights for long-term business planning and growth.

Go-to-Market Function:

- Lead the development and implementation of Go-to-Market plans tailored for each business vertical.

- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Market Expansion:

- Leverage industry knowledge and market trends to identify opportunities for expansion and penetration in existing and new markets.

- Drive initiatives to enter new markets and establish a strong presence.

Brand Positioning:

- Define and reinforce the brand positioning across various business verticals.

- Develop strategies to differentiate us in the market and enhance brand equity.

Stakeholder Collaboration:

- Collaborate with internal stakeholders and external partners to foster strategic alliances and partnerships.

- Work closely with Sales, Product, and Operations teams to align marketing efforts with overall business objectives.

Performance Metrics:

- Establish key performance indicators (KPIs) to measure the success of marketing initiatives.

- Analyze data and metrics to optimize marketing strategies and enhance overall performance.

Location: The role is based in Gurgaon, Haryana.