Head - Marketing - Auto Components

Job Description :

- Developed product roadmap and long-term marketing strategy for Business Units for Indian market. Involved in launch of Marketing Programs to drive Consumer Sales and penetrate untapped markets.

- Obtains market share by developing marketing plans and programs for products directing promotional support.

- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

- Budget management - Managing marketing budgets with accountability of ROI on marketing spends to maintain profitability

- Marketing Strategy & Planning - Yearly Calendar planning with events and campaign detailing.

- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Maintains research database by identifying and assembling marketing information.

- Product positioning & strategy

- Brand Management: Handling creative agencies and controlling brand message deliverable tools.

- Consumer & Trade Promotions- Joint business plan closure with trade partners on trade promotions, trade contest and Sales Acceleration programs

- Introduction of innovative schemes / incentives

- Assess marketing / brand strategy effectiveness