We have been retained by our client, a well-established, professionally managed asset management company, to identify a Head - Marketing to be based in Mumbai.  JOB PURPOSE:  - Work with senior leadership across all business categories to act as counsel and identify compelling, innovative brand and communications strategies.   - Responsible for achieving consistency in business and strategic objectives with both internal and external constituents, including employees and outside agency partners.   - Develop and manage an operating plan and budget.   KEY RESPONSIBILITIES:  Brand and Marketing:  - Implement brand strategy & campaigns to build brand equity.  - Implement direct product marketing campaigns by analyzing product range, industry trends, and competition & consumer insights for customer acquisition.   - Conceptualize & Plan Promotional Events, Launch Activities, Product Promotions to facilitate Channel Marketing & Activation.  - Motivate and manage business partners, including advertising and research agencies to develop world-class campaigns to meet communication and business objectives.   - Monitor and interpret market and research data to support brand-building campaigns.   - Identify key platforms & media mix for brand communication.  - Manage marketing budgets achieve optimal returns.   - Design and manage content for various collaterals and the website.   - Strategize and plan innovative intermediary/customer events, contests, and other promotions.  Digital Marketing:  - Develop the digital marketing strategy.  - Develop and manage to digital marketing forecasts & budgets.  - Manage campaign planning across all markets.  - Lead the testing of new marketing channels.  - Optimize brand visibility on all search engines through SEO (Search Engine Optimization) and SEM (Search Engine Marketing).  - Drive sales and brand awareness through paid search media in partnership with the digital agency.  - Developing and executing a comprehensive engagement strategy focused on user activity and retention.  - Work with Head of CRM to devise and execute email strategy and oversee campaigns.  - Drive digital agency relationships and day-to-day agency process to ensure website delivers in-line with the digital strategy.  - Design and manage quantitative measurement programs (internet marketing and social media campaigns) that can track, measure, and analyze performance.  - Work closely with the digital team to help deliver overall targets.  - Ensure strategic alignment and on-time content delivery.  Product Monitoring:  - Continually review the existing product portfolio and their profitability for the organization, through a focused and market insight based process, ensuring incorporation of Channel feedback.  - Take ownership of the product monitoring/ improvement process to facilitate implementation of the departmental plans.  - Responsible for filing and obtaining approvals of the products with regulatory authorities.  - Ensure effective hand-offs with the key teams at Head Office/ Regions/ Branches post the design and approval of the product.  - Review all MIS Reports and take corrective action in case of variances.  - Work in close partnership with other Functional heads to ensure compliance with corporate values, guidelines, processes, and controls, across all aspects of the business.  DESIRED SKILLS/COMPETENCIES:  - Strong project management and performance management skills. Very detail oriented.  - Experience in optimizing landing pages and user funnels.  - Have a strong understanding of online marketing concepts, strategy, and best practice.  - Self-starter, entrepreneurial and enthusiastic.  - Take ownership of the job on hand and has the will and determination to get it done under high pressure.  - Able to thrive in a fast-paced environment and can adapt to the demands of a diverse culture.  - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  - Strong execution skills and also a fine strategic mind.  - Innovative thinking and execution should be the strongest quality about this individual.  - Excellent communication skills  - Should be a creative thinker  - Project management skills  CANDIDATE PROFILE:  Candidates should be MBAs having 10 to 15 years of relevant experience from any industry.

Mumbai

Head - Marketing -  Asset Management Firm  

Head - Marketing -  Asset Management Firm   ,Job Description for Head - Marketing -  Asset Management Firm   in Corporate Search & Placements Pvt. Ltd. in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Head - Marketing -  Asset Management Firm   in Corporate Search & Placements Pvt. Ltd. in  Mumbai for (10-15) years of experience. Apply Now!