Head - Marketing - Appliances

We have an urgent role with one of the MNC into appliances at Gurgaon.

Role : Marketing Head - Appliances

Profile :

- Develop & execute a marketing plan to support business objectives & targets, revamp brand architecture & reposition individual brands to meet business goals as per Business Plan

- Understand the Business Plan objective and plan activities at National / Region-wise / Territory-wise /

- Brand-wise & Product wise marketing plan to achieve the Business Plan.

- To keep track of competitors marketing strategies and develop unique strategies for a new product launch.

- Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance.

- New product launch meet & celebration meetings at strategic locations focus on non-operative dealers, slow-moving product clearance plan, new dealers appointment kit etc.

- Organizing the product launch effectively by ensuring the availability of POPs, Product literature, Demonstrator's Training, Sales Staff Training & Service Staff Training.

- Study market requirements, visit international markets for product innovation scope and display strategy.

- Brand Management & Co-branding with major brands for product-specific campaigns, explore big events sponsorship opportunities to attract target audience and appeal to youth.

Media planning & budgeting:

- Oversee and provide direction to market and competitor analysis by keeping a check on Brand Health status. Provide leadership, direction and management of the market research function.

- Develop and supervise ATL and BTL & Digital communication, Region-specific Events and Promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touchpoints.

- Lifestyle Expo / Road Shows / Service Care Camps in consultation with Regional / Branch Heads.

- Visit Top Dealers in every town once in a year to understand satisfaction level of Brand from customer point of view.

- To conduct Dealer Satisfaction Surveys, understanding their satisfaction level in terms of marketing support & expectation, to ensure necessary marketing support for boosting secondary sales.

- Focus on retail chain stores with well-trained demonstrators, proper branding & POP placement.

- PR initiatives to promote Achievements, Product USPs, Mfg/Quality Standards, Events & Celebration, etc

Ved