Head - Marketing - Agriculture/Irrigation Product Based Setup - IRMA/XLRI

Role :- Head - Marketing (Agriculture / Irrigation Product Based Setup)

Location - Vadodara

Reporting to MD/ CEO

Experience - 15 to 20 Yrs.

Qualification - Graduation (B.Sc. | B.Tech.) in Agriculture is preferred with PG in Agri-Business Management from Institutes like IRMA / XLRI

Purpose of the Role :

- To facilitate budgeting/ Roadmap, both, annual as well as long term.

- To develop, promote and lead marketing programs and tools across the Division to leverage Organisations Value Proposition and aligned with the Goto Market strategy to meet organizational objectives.

- Effective management of the marketing, advertising and promotional activities within BUs, with a special focus on development and implementation of Dealer's Programs, Demand Creation and Digital Marketing.

- Product life cycle Management.

- To promote and form alliances for mutual benefits with Companies in Agro input sector and other Agencies

- Responsible for Functional Training of Sales and Field Support Employees

Key Responsibilities :

- Contribute as a Key member of the Leadership team enabling effective decision making across functions to maximize value of assets.

- Lead development of India portfolio strategies to enable profitable market share growth and get consensus on priorities and resource plans.

- Develop and monitor market intelligence, bringing in customer insight into India strategy and marketing plan.

- Manage alignment with Global teams when it is needed.

- Re-assess key priorities to ensure optimal resource allocation.

- Drive pricing excellence (value, portfolio, commercial terms)

- Support field force and CRM strategy Product & Campaign Management Accountabilities

- Ensure robust campaign plans are developed, implemented and reviewed on regular basis

- Accountable for execution of integrated marketing campaigns and monitoring its effectiveness in timely manner.

Critical Knowledge :

- Solid Marketing Knowledge

- Rural interface with focus on end customers | Channels in country

- Exposure to Sales role

- Internal processes / governance

- Basic understanding on Business Operations and finance

- Basic Exposure to Irrigation / Agri. Inputs /Agronomy knowledge