Head Marketing: Responsibilities: - Develop and lead the overall growth marketing strategy focused on conceptualizing and activating campaigns - Own the marketing demand generation goals at the company across - Experiment with, design and develop marketing campaign strategies, and drive execution of global campaigns in conjunction with marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust. - Oversee our lead scoring and nurturing programs optimizing them to expedite opportunity creation, pipeline acceleration, closed-won revenue. - Expand our digital marketing strategy by leading the marketing team to maximize qualified traffic and leads from SEO, paid social, search, content syndication. - Partner with leadership on our go-to-market strategies for entering new markets. - Establish strong internal relationships with key cross-functional leadership within Business Heads, Product Heads, PMO etc. to gain a deep understanding of our short-term and long-term business growth goals. Requirement: - 10+ years marketing experience in digital/FMCG organizations - Rural penetration &amp; e-commerce marketing experience will be added advantage - Proven track record for developing B2C growth marketing strategies that deliver tangible business results - Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs at scale. - Results-oriented and data-driven, with the analytical and quantitative skills to interpret data and translate it into actionable changes. - Demonstrated experience designing, building and running a modern marketing technology stack - Experience in optimizing social media communication - Experience with multivariate experiments across non-digital &amp; digital platforms&nbsp; - Strong analytical skills and data-driven thinking

Bangalore

Head - Marketing - Advertising Firm  

Head - Marketing - Advertising Firm   ,Job Description for Head - Marketing - Advertising Firm   in Iris Corporate Solutions in  Bangalore for (10-18) years of experience. Apply Now!

Job Description for Head - Marketing - Advertising Firm   in Iris Corporate Solutions in  Bangalore for (10-18) years of experience. Apply Now!