Head - Marketing/Acquisition Marketing - Internet/eCommerce - US Market

Acquisition Marketing Manager - Internet/eCommerce

Responsibilities :

- Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.

- Presenting daily reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.

- Work with CRM, Content and Acquisition teams to drive retention.

- Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.

Requirements :

- 3+ years of experience in email marketing campaigns and analytics, with specific experience managing an email/web/mobile marketing program from end-to-end (e-commerce experience preferred).

- Knowledge of tools such as Webengage and Clevertrap.

- Experience of user retention and engagement strategies.

- An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.

- Good understanding of CRM, email marketing and mobile marketing.

- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.

- Ability to effectively communicate and manage relationships with external vendors and partners.