Head - Marketing

- We are looking to team up with someone who is passionate, high-energy person, a gogetter and obsessive about data and metrics who will be responsible for taking initiatives, end to end responsibilities and blossom with new challenges, should be super strong in execution. 

- Driving Brand Strategy, mining consumer insights, leading all marketing communications efforts and being the evangelist for experiential marketing. Manage the team and efforts responsible for planning, implementation and execution of all the digital and offline customer acquisition, retention, brand building initiatives.

- Focus will be on directly creating marketing programs that are ROI driven, measurable, high impact and viral in nature for a hyper growth company.

KEY RESPONSIBILITIES / ACCOUNTABILITIES:

- Demonstrable success in creating, executing and measuring marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology driven environment.

- Create, own, and implement overall marketing strategies, providing leadership and direction to team members.

- Understanding the company's unique market position, its advantages and challenges for marketing channels.

- Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies.

- Manage and lead the Marketing team, Demand Generation, Platform Marketing, Product Marketing, Program Management and Brand Management.

- Plan and execute integrated marketing campaigns that builds the company's pipeline and also mature existing opportunities.

- Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build lead database and increase qualified opportunity creation.

- Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI through the demand generation lifecycle.

- Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.

- The ability to articulate platform and brand vision to the community at large and also to internal teams.

- The candidate should be an enthusiastic, experienced, metrics oriented marketer who enjoys challenges and pushing his/her limits.

- Ability to collaborate across departments.

- Result oriented and ready to take ownership.

- Must have a desire to make impact and high work ethics.