Head/Manager - International Marketing & Sales - FMCG

We have a position With the fastest growing vegetarian processed food company in India.; It is into South Indian range of Instant Mixes years of culinary. The range of Instant mixes of making mouth watering Authentic Indian breakfasts, snacks and sweets.

Please find below the responsibilities:

Position: Head/Manager

Qualification: Graduation in any discipline. Any additional qualification in Marketing & Sales is advantageous.

Role:

- Marketing / Sales forecast by Volume / Value /Category / Channel / Geography etc

- Marketing strategy

- Marketing spend Budgeting & Control- Advertisement & Sales Promotion

- Engaging Advertising / Marketing / PR Agency( ies)

Business / Sales Promotion activities:

- Cooking Demonstration / Exhibition / Display / Sampling etc

- Trade Schemes / Consumer offers etc

- Advertisement - Print & Electronic Media etc.

- Reviewing marketing spend effectiveness ( spend vis-a-vis sales )

Market Share by Volume & Value - Market Survey

- Brand Building & Brand Equity study

- Coordination with Packaging & Design

- Test Marketing of new products

- Products launching

- Product quality improvement - Consumer feed back to Quality Control

- Market penetration & expansion in current geography

- Exploring markets in new geography

- New Products (NPDs) launching /marketing in overseas markets

- Advertisement & Sales promotion activities

HQ: Bengaluru

Extensive knowledge on overseas market and production specification.

Rashmi