Head - Loyalty & Customer Relationship Management - Retail Group

Position is with One of the Retail Group based in Hyderabad

Qualification : Graduate/post graduate degree in Marketing, Communications, Advertising, Post Graduate Diploma / Degree in Business Management preferred

Experience : 8-12 Years of experience in the marketing field along with functional CRM & Loyalty program exposure

Job Role :

Implement and manage the CRM & loyalty program :

- End to end CRM & loyalty program implementation experience is a must

- Acquire new customers

- Increase the spending of existing customers

- Improve the natural churn rate of customers

- Profit mix - Shift spending to higher margin products

- Identify individual customers and to measure and understand their individual behaviours

- Using CRM techniques, identify the critical points, suggest improvements and implement solutions

- Manage loyalty program related campaigns

- Implement customer retention strategies

- Bring in alignment between the customer and the loyalty program i.e. the program supports the customer experience

Job Days : 6 days a week