Head - Lifecycle Management & User Analytics

Duties and Responsibilities

- Optimize online marketing channels to maximize Company's customer lifecycle value

- Assess segment profitability and recommend optimal user experiences to maximize engagement and drive efficiency through customer touch points

- Track customer path through the conversion funnel, and develop ways to improve customer experience and conversion rates

- Develop and implement testing agenda for channels including email, notifications, apps and website

- Execute and analyze marketing campaigns, recommend improvements and implement the requisite changes

- Incorporate (market/customer/channel) insights into future experimentation

Skills & experience includes:

- Applicant should have MBA/B.Tech/M.Tech from premier college and should have relevant exp of 8-15 years

- Very strong project management and coordination skills working with various stakeholders and delivering the desired results

- Experience in marketing analytics and involvement in developing live dashboards

- Ability to analyze data, understand underlying trends and draw sound conclusions

- Strong time management skills, with ability to multi-task and pay close attention to detail

- Ability to articulate, rationalize and present concepts effectively

- Sound interpersonal and group communication skills

- Experience in the B2C commerce or technology industry is desired

- Comfortable working within a fast-paced, fast growing organization

For more details:

1) www.zyoin.com

2) https://www.facebook.com/Zyoin