Head - Key Account Management - Modern Trade

- Designing & implementing the business strategy for National Key accounts and build long term business as per organisation need.

- AOP planning & create road map to achieve business objectives YOY.

- Category wise growth planning to beat competition and to gain market shares in Individual chains through NKAMs.

- GTM strategy for NPDs, budget planning, rolling forecasts (DRM) & projections along with NKAM team.

- Data analytics, category & inventory management,

- Joint business planning (JBPs), LTL growth planning to grow existing business.

- Working closely with Retailers to get best Placement in planogram, category captaincy to build RCCL brand in stores.

- Leading & coaching the KAMs team to deliver results.

- Internal & external stakeholder management for smooth business operations.

- Closely working with Marketing, SCM and MT sales operation team to design the business strategy and track execution and sec trend.

- Maintain commercial hygiene and commercial discipline as per SOPs.

- Innovation in consumer promotion, brand building, visibility drive and activation to improve off-takes.

- Closely working with KAMs and sales team to do competition benchmarking.

- Responsible for category wise Sec target achievement.