Head - IT Product Marketing

This position is with our client that has an ambition to become a IT Product Unicorn.

Expertise: Person should have worked with Brands who have a decent or good Digital presence. Since our client is in the consumer Tech industry and will be focusing on Lifestyle and new category creation, relevant background there will help.

Responsibility: The Head Marketing should provide Leadership Thought for building the Brand & the category; should drive systematic and holistic approach towards Marketing Management. Should be able to drive a common way of working and developing an essential sales culture to win. The person will lead all product related Marketing Initiatives and Programs and be the key anchor in ensuring Balance.

Go To Market Strategy & Sales Support:

- Plan and execute (cost effective) GTM strategies. Formulate, direct and execute marketing strategy, and policies to promote products and services, working with the team and agencies

- Facilitate strategic sales & annual marketing plan for Products from its design phase to execution strategy.

- Facilitate development and implementation of marketing plans cross Business verticals and geographies and as per Marketing Operations budget

Confidential Market Analysis:

- Create a roadmap for Market Intelligence & Market Research, know the competition to proactively and intuitively define strategies to gain first mover advantage

- Examine the opportunities to determine the requirements for existing and future product/s Strategic Planning

- Defines, facilitates development and implementation of category business/marketing plans

- Design, facilitates and implements annual marketing plans

- Use sales forecasting and strategically creates marketing initiatives to generate demand to achieve envisaged targets

- Real time business management

- Identify key business trends, growth opportunities and risks, and take necessary action to drive business.

Additionally this role will Oversee Corporate communications:

- Examine and improve the existing external & internal communication systems

- Promote the desired Public Relations efforts

Key Interface: Own team, Customer Logistics, Product Design & Developer Team, Account Managers, Finance and marketing & PR partners

Know-how required:

- Strong Leadership Skills

- True leader

- Self driven, out of box thinker with entrepreneurial bent of mind with exceptional Interpersonal and team building skills

- A minimum of 12-15 years working in marketing with at least five years in a senior strategic marketing roles in sectors of Technology Products, Consumer Electronics, FMCG with Advertising background

- Bachelor of Engg/ Bachelor's degree with a postgraduate qualification in Marketing from premier institutions.