Head - Institutional & HORECA Sales ( a FMCG company)
- Deliver Revenue of Institutional Channel as a head of the region.
- Lead team of BDMs to deliver strategic business objectives and develop/maintain long-term strategic relationships with new and existing Institutional/B2B accounts
- Evaluate existing partnerships and sales efforts with an eye toward building on what works and changing what doesn't.
- Enhancing institutional/corporate sales by interacting with all top customers in FMCG, Airlines, QSRs, Airports, and HORECA suppliers.
- Research prospective accounts, map potential industry-wise Institutional customers. Identifying new markets and addressing their needs through existing products or developing customized products as per specific requirements in collaboration with Marketing/Quality/Supply Planning teams.
- Developing the whole go-to market strategy through Channel Partners to expand the market presence.
- Constant portfolio innovation and optimization to improve profitability by collaborating with relevant internal stakeholders
- Training and Development of BDM team - Product Knowledge and Pricing, Negotiation Skills, Customer Relationship Management, Ways of Working, Competition tracking, etc.
- Coordination with internal teams to ensure operational excellence, smooth functioning of defined SOPs, deliver agreed service timelines, maintaining financial hygiene across all regions.
- Pro-actively identifying & resolving problems, controlling costs, maximizing productivity & delivering profitable business logistics, distribution, and multi-location delivery as and when required.
Qualifications:
- At least 9-10 years of experience in Institution, B2B and Corporate sales.
- High-level analytical, communication, relationship-management, and negotiation skills
- Proven track record of managing teams, consistently meeting and exceeding sales targets.
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Entrepreneurial mindset to get the job done single-handedly.
- Ability to translate strategies into execution plans and take them to completion
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