Head - Growth - SaaS/Logitech Startup

Head of Growth at India's leading SaaS/ Logitech Startup

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Ensuring consistent messaging that is aligned with the brand

- Building win-win relationships with new and existing partners

- Manage the marketing budget to drive sustainable bottom-line growth