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15/11 Arun Yadav
Director at Ace of Clubs Hiring Partners

Views:5426 Applications:571 Rec. Actions:Recruiter Actions:38

Head - Growth/Retention & Consumer Lifecycle Marketing - Healthcare (5-10 yrs)

Bangalore/Mumbai Job Code: 764868

About the Role : 

As a growth leader in the marketing team, this individual will be leading a team of highly motivated professionals to develop and implement strategies to improve customer retention, achieve monthly revenue targets and manage end-to-end strategic partnerships. The individual will also play a key role in aligning various key stakeholders from other functions in improving customer retention and managing monthly and quarterly big-ticket events..

Note : Digital Marketing Experience is Mandatory  

Roles & Responsibilities: 

- Create quarterly and annual business plans by designing and planning strategies for the growth of revenue from existing users of the platform

- Ideate, build & execute retailer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on conversions & repeat purchases

- Manage end-to-end ownership of monthly and quarterly promotional events to maximise revenue

- Innovate, launch, and grow new marketing programs on the platform in areas such as retailer delight, loyalty, recommendation and automated marketing

- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated), tailoring communication to different customer segments identified through CRM tool and data warehouse

- Manage end-to-end promotions budget of the platform to maximise revenue

- Work closely with the acquisition team to build processes for customer onboarding process in the channel mix to maximise retention

- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimise re-engagement strategies

- Work closely with Product and Customer Service teams to prioritize projects for retention

- Own end-to-end responsibility of marketing and strategic alliances with partners for the brand

- Work closely with external partners to build campaigns around re-engagement and transactions

Desired Skills & abilities

- 5+ years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses or B2B businesses

- A hustler and a leader with great attention to detail

- A keen sense of ownership, speedy execution and resourcefulness

- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities

- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans

- Ability to develop strategies and measurable implications with strong analytical skills

- Prior experience of managing and developing people and skills is a must

- Prior experience of working with internet companies will be a plus

Roles & Responsibilities- MBA/PGDM in Marketing from a premier Indian/International B-School

Women-friendly workplace:

Maternity and Paternity Benefits

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