Head - Growth - Online/Internet/FMCG

Job Description - Head -Growth

- Owning digital strategy for Company and responsible for running the digital show with the team

- Responsible for acquisition and retention targets along with minimizing churn on digital front.

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Budgeting and planning: Work on yearly, quarterly, and monthly budget plans against the targets and identify revenue optimization areas.

- Working on organic growth and maximizing the revenue from SEO / ASO

- Increase the downloads and usage.

- Optimization of PPC ads, Paid Social, Mobile and Display

- Management of performance marketing tools (Adjust)

- Ensure all digital projects are in line with performance goals

- Drive marketing technology changes and enhancements to support performance goals

- Consistent audit and review of digital account and drive changes in all areas that impact performance

- Train and education team on new platform features and best practices

- Assist team with best practices on launching optimized online adverts through Twitter, Facebook, Snapchat. to increase Fraazo's user acquisition/ retention and brand awareness

- Be actively involved in market facing communication

- Collaborate with designers to improve user experience

- Acquire insight in online marketing trends and keep strategies up-to-date

- Own the customer lifecycle management process - by running campaigns and working with product teams on features and improvements

- You will be accountable for providing strategic insights and solutions to decision-makers based on data analysis

Requirements :

- Should be currently in a Senior Position of Growth (with more than 6 years of relevant experience)

- Strong experience in Growth Hacking, social media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.

- Experience only in Digital Marketing with focus on mobile app/e-com/gaming industry.

- Highly goal driven and work well in fast paced environments.