Head - Growth Marketing - FMCG

Our client is an upcoming FMCG brand. They promote healthy lifestyle offering a wide range of nature-based products.

- Devise and implement data-led acquisition strategies

- Target leads and beyond by identifying and scaling paid and unpaid digital acquisition channels, including: PPC, social (paid & unpaid), partnerships & affiliates, SEO, content, email and more.

- Calculate CAC & LTV and optimize campaigns for profitable unit economics.

- Responsible for digital marketing strategy optimizing digital touchpoints to acquire, engage, and convert; constantly optimizing to maximize return on marketing investment.

- Uncover creative, non-traditional and new methods of acquiring users.

- Build and execute brand and competitive positioning strategy.

- Test and implement offline marketing campaigns

- Build, lead and recruit the growth team.

- Devise and execute strategy to scale beyond London and broaden the customer base

- Candidates with 8+ years of relevant work experience

- Belong to the gaming/e-commerce/internet industry

- Demonstrable experience in implementing data-led marketing strategies & using web analytics

- We will look at candidates from Strategy Consulting background

- Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals