Head - Growth - Internet/Online

Futureleap Search has been mandated by a well funded music tech company to hire Head of Growth based out of Mumbai.

Marketing Strategy:

- You should be able to develop and articulate clear growth strategies aligned with the company's overall goals & vision by leveraging data driven insights and market intelligence

- You would Own and Manage the marketing life-cycle from concept to creation, leading the path to grow sales thereby growing the product penetration into newer markets and deeper engagement with the users

- You would be responsible to conduct market research and analyze the outcome to identify Target Groups across the globe and using that information to plan marketing initiatives.

- You will plan, execute and optimize digital campaigns across channels and platforms. These will include Paid marketing, SEO, email marketing, partnerships, influencer network, etc

- You would be expected to create org's Brand awareness through activities (ATL & BTL) and enhance communication to the potential users through different channels. The outcome should be to enable winning strategies for the org including engagement and retention

- Drive partnerships to create amplify brand visibility, reach new audience resulting in Top of the Funnel and user acquisition

- Plan, forecast, budget and allocate resources optimally across activities / channels to drive sales and optimize marketing costs (CAC / ROAS) and drive campaign strategies across channels. Constantly monitor the essential metrics for the organization to drive business growth, globally

- You should have eye for detail, handle data collation and analysis to enable better decision making & delivery of new User Acquisition. You will be expected to do A/B testing to create data driven strategies

Leadership & Team building:

- Build and lead a team of growth marketeers in all aspects of marketing - Performance marketing, SEO, Socials & Content

- Drive collaborative efforts for growth with cross-functional teams

- Use marketing intelligence to collaborate with the Product Team and give inputs to help them enhance the features to make the product more user focused and drive business

- Build execution strategy by involving key stakeholders including Operations, Tech and Design teams

Collaboration:

- Collaborating with sales and customer success teams to understand customer responses /feedback and allocate resources and intelligence to drive decisions on the acquisition strategies

- Ensure and enhance communication between teams and help address queries and solve problems, real time

- Build a cohesive feedback mechanism with product and sales team in a structured manner.

- Review ROI of marketing spends made and continually work on optimization resulting in better customer reach and acquisition

Industry & Customer orientation:

- Staying up-to-date with industry trends and best practices in music education and technology, and build intelligence in the marketing campaigns

- Monitor the performance of the campaigns and activities at all stages and work with the stakeholders to continuously enhance the outcomes and ROIs

Expected Skills:

- We are looking at a Digital Marketing Professional with exposure to D2C businesses to head this role.

- You should have the following attitudinal / behavioral skills to be a part of our journey.

Please check if the answers to the following are a definitive YES from your side to be a part of our team

- Are you a Problem Solver?

- Do you love to push your limits to get the better of yourself?

- Are you good in communication? Do you like to initiate conversations and take the first step forward to communicate with others?

- Do you love challenging yourself and introspecting the work?

- Are you good at data analysis and presentations?

- Do you have a brilliant creative mind?

- Do you love to learn new tools & technologies that will help you grow?

- Do you love music?

Now, let us speak about the qualifications

- A qualified masters in Marketing Management from a reputed institute

- Thorough understanding of marketing campaign management across platforms

- Excellent Analytical Skills and tools including CRM (Salesforce)

- Up-to-date understanding of performance marketing, trends & best practices.

- 5-7 years of relevant experience in a D2C or Subscription business with 2 years in managing marketing Teams

- Excellent Presentation skills with impeccable verbal and written communication

- Good to have - love for music (preferably having learnt an instrument or having attended singing classes)