Head - Growth Hacking - Internet/Online

Responsibility

- Improve In-app CTR for product promotion and marketing campaigns

- Drive Acquisition - Activation - Retention - Referral - Revenue metrics and apply conversion rate optimization (CRO) hacks

- Create contextual content for extended user journey for various channels such as FB, GlowRoad app, emails, Ad copy, Video Scripts, etc.

Required Qualification : 

- He/She should have a great understanding of customer (users) needs (product guy). Essentially worked in a e-commerce firm preferably in fashion industry.

- 3-5 yrs of proven experience in user acquisition, engagement and app downloads. Have lead a team and mentored 2-3 members.

- Build detailed road-maps for each channel outlining initiatives and milestones to scale them.

- Worked with engineering teams to leverage technology to build sustainable competitive advantage over other competitors.

- Proven knowledge and expertise in online acquisition (search, programmatic, content) tactics and best practices, including leveraging customer insights to drive growth

- Experience building in-house tools a plus.

- In-depth experience with Google and Facebook advertising products.

- Data Driven, Innovative and Proven experience in quantitative & qualitative analysis to justify proposed actions including experience with A/B and multivariate testing.