Head - Growth - D2C/eCommerce Marketplace

Position: Head of Growth

Job Description

Functional areas - Business Planning, Revenue Forecasting, PnL management, Performance Marketing, CRM & Loyalty, Category Management, D2C Product Management, Data Analytics

- Drive the P&L & revenue of all online distribution channels

- Deliver steep Revenue and Market Share targets with enhanced profitability across product categories

- Perform Strategic Planning and take complete responsibility for the execution of plans

- Responsible for complete growth funnel from user acquisition, activation, retention, referral to conversion

- Own marketing strategy to acquire customers through multiple paid marketing channels

- Drive ROI for marketing spend across channels including, but not limited to, Facebook/ Instagram/ Google/ Amazon Ads

- Come up with 10X growth ideas to discover new ways to grow or optimise upon the existing referral funnels

- Pro-actively plan and participate in all online promotions and big sale days

- Identify and implement the processes, tools, resources, and data needed to drive the projects with defined KPIs and metrics

- Take all relevant business decisions related to online product portfolio, price movements, and participation in marketing sales promotions in consultation with relevant stakeholders

- Leading the CRM efforts (across SMS, Emails, Whatsapp etc), building a keen seen of user segmentation & affinity

Preferred qualifications :

- 6+ years of work experience with an ecommerce startup or in growth marketing domain

- Passion for building and appetite for 0-1 journey

- Prior people management experience

- Demonstrable experience in implementing data-led marketing strategies using web analytics

- Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals